The home delivery association was formed in 1975 by Red Shettler, curiously not a man directly connected with the home delivery industry. Red was an enthusiastic cookie and dry goods salesman. Red joined forces with a friend at the University of Wisconsin and organized the first association workshop. We can only speculate that Red and his friend understood how the home delivery industry could create sales of his goods, and the benefit of a workshop that would bring vendors and companies together to discuss compelling topics of mutual interest. The first workshop, held in Wisconsin, drew ninety people and the founding benefits of meeting together continue even today.
For years, Red and his "cookies" sponsored valuable workshops for those involved in the home delivery industry. The workshops were held in Wisconsin and most of those who attended were from the west coast of the United States. The additional support of Johnson Truck Bodies located in Wisconsin, and Stanpac, Inc from Canada allowed the association to expand its reach. In the late 1970's, the association penned its current name, The International Home Delivery Association, and held most of its workshops in California. Read more... |
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